Case Study: Hearst achieves scalable, advertiser-ready video distribution and refocuses on content with Brightcove

By leaving the technology to Brightcove, Hearst is able to focus on its core expertise: producing great video content

Hearst, a diversified media company with newspapers, magazines, TV and digital properties, relies on video as a core part of its content and ad-supported revenue strategy. The challenge was delivering high-quality video reliably across emerging devices and formats while keeping internal teams focused on producing content rather than managing infrastructure.

By outsourcing video technology to Brightcove, Hearst gained a scalable, customizable platform that ensures professional distribution, enables rapid experimentation with ad models, and supports mobile and social channels. The result: freed internal resources to concentrate on content creation, confidence in a platform that scales with demand, and improved ability to attract advertisers.

Hearst

Mike Dunn

Chief Technology Officer, Hearst Interactive Media