Case Study: Futek achieves increased video engagement and better analytics with Brightcove Video Cloud

Brightcove Video Cloud Helps Futek Make Sense of Online Video

Futek is a U.S. manufacturer of advanced load cells, force and torque sensors, pressure sensors and related measurement systems (founded 1988, with reps in 23 countries). The company needed richer ways to explain highly technical products, but in-house video post‑production and self‑hosting consumed resources and struggled to deliver reliable playback and global reach; YouTube lacked the control and branding they wanted.

Futek moved to Brightcove Video Cloud, using batch upload to migrate its library and a customizable player to keep the Futek brand front and center. The platform simplified publishing, ensured cross‑browser playback, and added analytics, leading to more video assets on the site, increased website stickiness, better view tracking, faster time‑to‑publish and more time for marketing.

Futek

Navid Mokhberi

Business Development associate