Case Study: PLAY TV achieves a 60-day launch and global reach with Brightcove Beacon

Brightcove Technology Empowers Rapid Rise of First-ever Destination for All Things Video

Brightcove, a global leader in video technology, launched PLAY TV to create a dedicated streaming destination for video professionals when the COVID‑19 crisis forced events and conferences online. Facing urgent customer demand for ways to connect and share video content, Brightcove needed a fast, scalable solution to convert its annual conference and video expertise into an engaging, multi‑format experience.

Using Brightcove Beacon, the team built the PLAY TV OTT platform in just 60 days—delivering web, iOS, Android and TV apps with live streaming, curated channels and searchable VOD. The remote, non‑technical team rapidly launched a high‑quality service that reached viewers in 74 countries, delivered thousands of views in the first 24 hours, doubled expected conference audience size and achieved an average watch rate of 40%, well above industry norms.

PLAY TV