Case Study: IDG TechNetwork achieves 260% increase in video views and new ad revenue with Brightcove Video Cloud

Brightcove Provides Turnkey Video Solution for IDG TechNetwork Publishers

International Data Group (IDG) is a global technology media company whose IDG TechNetwork syndicates content across roughly 460 independent websites. Faced with growing advertiser demand for video and pre-roll inventory, the network needed a robust, easy-to-manage platform that could deliver high-quality video across a large, diverse set of publisher sites while simplifying content management and monetization.

IDG TechNetwork implemented the Brightcove Video Cloud platform, gaining a single content repository and turnkey CMS that distributes video automatically to hundreds of web properties and supports professional-looking playback and pre-roll advertising. The solution improved video quality, expanded ad revenue opportunities, simplified distribution, and drove a 260% increase in video views, with plans underway to extend channels and enable mobile video.

IDG TechNetwork

Sonja Koosman

Video Product Manager