Case Study: Cheil Worldwide achieves company-wide mobile live streaming and new global opportunities with Brightcove

Brightcove opens up a new world of opportunities for Cheil Worldwide

Cheil Worldwide is a Seoul‑headquartered global marketing and communications firm and South Korea’s largest advertising agency, with offices in 25 countries. Its i‑division wanted to live‑stream an internal panel on social network marketing so employees across multiple office locations and on mobile devices could participate rather than be limited to a single physical venue.

Brightcove provided cross‑platform live streaming (PC, iPhone, iPad, Android) with real‑time engineering support to ensure a smooth event. The successful broadcast generated internal demand for more digital meetings, led Cheil to adopt Brightcove for client work—including the global Samsung account—and enabled new uses such as a mobile e‑learning platform, opening broader opportunities across the organization.

Cheil Worldwide

Shane Park

Head of Interactive Division