Case Study: San Francisco Museum of Modern Art achieves 20% increase in daily video views and seamless cross-platform playback with Brightcove

Brightcove Helps SFMOMA Bring Depth and Context to Modern Art

The San Francisco Museum of Modern Art (SFMOMA), a leading nonprofit devoted to modern and contemporary art, had relied on online video since the late 1990s but faced a growing challenge: its Flash-based player prevented many mobile and tablet visitors from accessing rich video content. With limited internal resources and a need for a seamless transition that wouldn’t disrupt frequent visitors, the museum sought a quick, cross-platform solution to preserve and expand its digital storytelling.

In 2011 SFMOMA implemented Brightcove Video Cloud, gaining automated encoding, embedding and uploading, playlist support, and reliable cross-platform playback (including iOS). The platform removed third‑party bottlenecks for live streaming, simplified distribution to YouTube and social channels, and drove a 20% increase in daily video views, earning positive feedback from visitors and staff while supporting the museum’s growing video strategy during its building expansion.

San Francisco Museum of Modern Art

Dana Mitroff Silvers

Head of Online Services