Case Study: Condé Nast Japan achieves 200% ad inventory boost and 60% video view rates with Brightcove Video Cloud

Brightcove Helps Boost Condé Nast Japan’s Ad Inventory by 200 Percent

Condé Nast Japan, publisher of leading titles like Vogue and GQ, set out to build a video business from the ground up to boost scalable video content, grow loyal audiences, and create reliable ad revenue. After an initial local player proved slow and limited, the team under director Kiyo Fujishiro needed a platform that could deliver fast, multi-device playback, simplify content management, and support better discovery and social distribution.

They implemented Brightcove Video Cloud with IRIS.TV recommendations and Brightcove Social, which handled transcoding, distribution, and personalized recommendations. Within two months ad inventory rose 200% and video play rates climbed from 40% to 60%; production also scaled from 10–20 to about 50 episodes per month, enabling further audience growth and monetization.

Condé Nast

Kiyo Fujishiro

Director