Case Study: Toyo Tires streamlines multi-channel video distribution with Brightcove

Brightcove has been adopted as a video platform that utilizes “one content, multiple uses” content across multiple media

Toyo Tires, a manufacturer and seller of tires for passenger cars, SUVs, and pickup trucks, wanted to strengthen brand awareness and better reach targeted audiences through video. As its “one content, multiple uses” strategy expanded across YouTube, owned media, and social channels, the team faced growing operational burden from uploading, tagging, and publishing each video.

Brightcove helped Toyo Tires implement Brightcove Video Cloud, Brightcove Social, and Brightcove Gallery to centralize video storage, automate distribution, and turn its video portal into a dynamic site. The new workflow streamlined publishing across multiple channels at once and reduced the team’s workload by about 30%, while also enabling employees to view brand content internally and maintaining an ad-free, brand-safe viewing experience.

Toyo Tires

Ryosei Morikuni

General Manager of the Brand Communication Department