Case Study: California Academy of Sciences achieves expanded audience and increased engagement with Brightcove Video Cloud

Brightcove Enriches Discovery and Engagement for California Academy of Sciences

The California Academy of Sciences, a San Francisco-based nonprofit dedicated to research, education and public engagement, needed a way to broaden access to its exhibits and deliver timely, mobile-friendly video content to audiences beyond the Bay Area. Its priorities were easy content updates, reliable live-streaming (including popular exhibit webcams) and a single, accessible distribution point for web, mobile and social channels.

The Academy implemented Brightcove Video Cloud and integrated it with a custom CMS via API to centralize uploading, tagging and distribution. The solution powered live streams and the Pocket Penguins mobile app (200,000+ downloads), improved user experience, increased site traffic and social following, and helped drive new visitors, memberships and donations while simplifying digital asset management.

California Academy of Sciences

Greg Rotter

Interactive Developer