Case Study: Farm Journal Media extends audience reach and boosts video engagement with Brightcove

Boost in Mobile Use and OTT Viewership Extends Audience Reach for Farm Journal Media

Farm Journal Media (FJM), a 140‑year‑old agricultural publisher that has grown into a multimedia company with broadcast programs, websites, an OTT channel and a large rural audience, needed to modernize its digital video delivery. Its previous Flash‑based CDN and player were slow, lacked smart tagging and cross‑device flexibility, and limited interactive and ad opportunities—so FJM sought a platform that would enable mobile and OTT distribution to reach viewers on phones, tablets and living‑room devices.

Partnering with Brightcove, FJM launched OTT and mobile initiatives in about seven months using Brightcove’s lightweight player and OTT Flow. Smart tagging and a single-source workflow let FJM repurpose content into short clips and distribute them across platforms, boosting engagement and ad inventory: the publisher hit its max data limit for video views within six months and saw digital video and audio plays rise nearly 140% year over year (Aug 2016–Aug 2017). Mobile use grew significantly, and FJM is now expanding its OTT presence to platforms like Apple TV and Roku.

Farm Journal Media

Clinton Griffiths

Editorial Director of FJM’s Broadcast Division