Case Study: Barrow Neurological Institute draws over 40,000 views with Brightcove

Barrow Neurological Institute draws over 40,000 views with Brightcove

Barrow Neurological Institute, a premier neurosurgery and neurology center, needed to elevate its brand awareness and attract patients, researchers, and residents through more impactful digital messaging. Its previous video efforts on platforms like YouTube were too infrequent and lacked control over the viewer experience. To address this, Barrow partnered with Brightcove to implement a refined video and live streaming strategy.

Using the Brightcove platform, Barrow efficiently managed and distributed branded video content across its website and social media. This included live streaming surgeries, such as an acoustic neuroma procedure that drew over 40,000 viewers. Brightcove's analytics enabled Barrow to optimize content, leading to increased website traffic, improved SEO rankings, and greater engagement with its target audiences through story-driven videos.

Barrow Neurological Institute, a premier neurosurgery and neurology center, needed to elevate its brand awareness and attract patients, researchers, and residents through more impactful digital messaging. Its previous video efforts on platforms like YouTube were too infrequent and lacked control over the viewer experience. To address this, Barrow partnered with Brightcove to implement a refined video and live streaming strategy.

Using the Brightcove platform, Barrow efficiently managed and distributed branded video content across its website and social media. This included live streaming surgeries, such as an acoustic neuroma procedure that drew over 40,000 viewers. Brightcove's analytics enabled Barrow to optimize content, leading to increased website traffic, improved SEO rankings, and greater engagement with its target audiences through story-driven videos.

Barrow Neurological Institute