Case Study: Shiseido achieves stronger internal communication and global employee engagement with Brightcove Video Cloud

All Employees Realize One Shiseido. Video is a Communication Tool That Accelerates the Speed of Information Transmission

Shiseido, a global beauty company, needed a better way to unify and inform its 40,000-plus employees worldwide through its internal communications portal, WITH. The company wanted to use video to accelerate information sharing, strengthen the “One Shiseido” message, and reach employees across different ICT environments while keeping viewing smooth and secure.

Brightcove provided Video Cloud and Brightcove Live to support embedded video and real-time streaming on WITH. The solution helped Shiseido enrich internal content, increase page views on video articles, and deliver live events to overseas employees, boosting engagement and motivation. Brightcove also enabled bandwidth control, basic security protections, and viewing analytics that helped Shiseido improve future content.

Shiseido

Tetsuomi Maruyama

Global Public Relations Department