Case Study: Showtime Networks achieves a premium online video experience and doubles page views with Brightcove Video Cloud

A Premium Online Video Experience

Showtime sought to expand its cable-brand video presence online to promote programming and generate advertising revenue, but delivering the premium, broadcast-quality experience its audience expects — and building a state-of-the-art video player in-house — was outside its core strengths and an inefficient use of resources.

By adopting Brightcove Video Cloud, Showtime delivers high-quality, easily shareable video and provides customized players to syndication partners without bespoke development. The result: page views for video more than doubled in the first two months, content management freed up the equivalent of three full-time positions, and the network can better monetize and extend its archive while enhancing viewer offerings.

Showtime Networks

Kevin Nellies

Communications and Public Affairs Division