Case Study: TV Tokyo achieves deeper viewer insights and stronger ad monetization with Brightcove

A platform that transparently manages multi-channel viewing and behavioral data to create a clear picture of viewers

TV Tokyo, a broadcasting and content company, needed a flexible way to insert ads into its growing web video distribution and better understand viewer behavior across channels. To support this shift, TV Tokyo adopted Brightcove Video Cloud, and later used Brightcove Live and SSAI for live streaming, including a major 2016 World Table Tennis Championships broadcast.

Brightcove helped TV Tokyo expand ad-supported catch-up video from one program to 50–60 programs per month, while also enabling detailed viewing analytics for content and app optimization. Using Brightcove’s platform, TV Tokyo improved advertising sales with better audience insights, helped drive near-full booking of its “Economic Premium Package,” and built a stronger data-driven marketing strategy.

TV Tokyo

Ryusuke Hori

General Manager, Video and Data Business Department