Case Study: SPORTS BULL achieves 700 live broadcasts during Inter-High with Brightcove Video Cloud

100 simultaneous live streams at Inter High

SPORTS BULL, operated by Sports Communications, needed a way to live stream major amateur sports events like the Inter-High while managing a rapidly growing audience and a small internal team. The company chose Brightcove Video Cloud to support live video delivery with pre-roll and mid-roll ads, and to reduce the operational burden on content managers.

Brightcove implemented a workflow that let local partners access the platform directly, cutting out extra upload and re-upload steps and enabling efficient live distribution. As a result, SPORTS BULL delivered over 100 videos per day and 700 live broadcasts during the Inter-High period, while publishing around 12,000 videos in total and reducing total man-hours by about 30%.

SPORTS BULL

Taiki Kumagai

Manager of the Development Department