Case Study: Coldwell Banker boosts lead-to-sale conversion with Brightcall.ai

Coldwell Banker boosts lead-to-sale conversion by 237% with Brightcall.ai

Coldwell Banker, a major real estate company, needed to improve its lead conversion process. Their challenge was to more effectively turn website visitors into leads, connect with those leads faster, and better understand which marketing campaigns were producing results. To address this, they turned to the vendor Brightcall.ai and its automated callback and call routing service.

Brightcall.ai implemented a solution that used callback buttons and pop-ups to capture visitor intent, then automatically routed and connected new leads to the right agent within 55 seconds. This streamlined workflow, powered by Brightcall, resulted in a massive 237% increase in lead-to-sale conversion and a 112% growth in visitor-to-lead conversion, creating one connected and measurable process for the company.

Coldwell Banker