Case Study: Watchcom boosts conversions and cuts CPC with BrightBid

Watchcom - Customer Case Study

Watchcom Security Group, one of Norway’s leading cybersecurity firms, faced the challenge of needing to improve its Google Ads performance but lacked the internal resources and bandwidth to manage the necessary optimizations. The small marketing team needed a more efficient way to control their campaigns and increase visibility and conversions without it being overly time-consuming.

BrightBid addressed this by implementing its AI engine to manage the Google Ads account. The solution involved setting up new campaigns, customizing the account structure, and using AI to perform thousands of automated bidding optimizations targeted toward audiences most likely to convert. The results were significant, with BrightBid increasing clicks by 522%, reducing cost-per-click by 55%, and increasing conversions by over 10 times, which gave Watchcom the confidence to double its paid search budget.

Watchcom

Tormod Fjellgård

Head of Marketing