Case Study: TUC Vocational College increases applications with BrightBid

TUC Vocational College - Customer Case Study

TUC Vocational College, a leading Swedish provider of vocational higher education, needed to attract significantly more new students to grow its business. Their primary challenge was managing paid search (PPC) campaigns during two intense, high-competition enrollment periods each year. This process consumed considerable internal marketing resources. To address this, they partnered with BrightBid and its AI-powered PPC management service.

BrightBid’s AI engine automated the complex campaign adjustments that previously required extensive manual work. The solution optimized target audiences for each course, drastically increasing efficiency and performance. As a result, BrightBid drove an 89% increase in traffic to the application page, decreased the cost per conversion by 89%, and increased the click-through rate by 154%, all while freeing up TUC's internal team.

TUC Vocational College

Johanna Holmgren

Marketing Communications Specialist