Case Study: Taco Bar boosts conversions and lowers CPC with BrightBid

Taco Bar - Customer Case Study

The customer, Taco Bar, is Sweden's oldest Tex-Mex chain. Faced with lower revenues and a need to pivot to home delivery during the 2020 pandemic, they needed to urgently review their marketing costs. They sought a more cost-effective approach to their Google search advertising after being unsatisfied with their previous agency and chose to collaborate with BrightBid.

Using its AI engine, BrightBid managed Taco Bar's paid search to deliver dramatically improved results for the same spend. BrightBid successfully increased conversions by 59% and clicks by 47%, while simultaneously reducing the cost per click by 33%. This drastically reduced the cost per conversion and dramatically increased the return on ad spend.