Case Study: OnSecurity reduces cost per lead by 80% with BrightBid

OnSecurity - Customer Case Study

OnSecurity, a UK-based SaaS provider of IT security services, was struggling with the high cost and low quality of leads from their Google Ads campaigns. The competitive keyword auctions, particularly for terms like "pen testing," made scaling their paid search efforts cost-prohibitive. They turned to the AI-powered PPC platform BrightBid to improve their return on investment.

BrightBid restructured the Google Ads account for AI optimization, refined ad copy and targeting, and implemented new bid strategies. This solution dramatically improved performance, reducing the cost per lead by 80% and increasing lead volume by 600% within the first month. The high-quality leads were well-received by the sales team, which led OnSecurity to triple its paid search spend with BrightBid.

OnSecurity

Felix Habgood

Head of Marketing