Case Study: Nor-El AS boosts conversions and cuts cost per lead with BrightBid's AI-powered Google Ads

Nor-El AS—Boosting Visibility and Conversions with AI-Powered Google Ads

Nor-El AS, a privately owned electrical company in Norway, wanted to expand its digital presence and generate more qualified leads after its advertising efforts on social media proved insufficient. The company partnered with vendor BrightBid to optimize its Google Ads campaigns to boost visibility and attract the right customers.

BrightBid implemented its AI-powered Google Ads solution to automate bidding and audience targeting. This strategy resulted in a 71% increase in clicks, an 89% rise in conversions, and a 49% reduction in cost per conversion, delivering a significantly higher return on investment for Nor-El AS.

Nor-El AS

Marius Amundsen

Chief Executive Officer