Case Study: Mape Plastics achieves more leads and lower CPC with BrightBid

Mape Plastics - Customer Case Study

Mape Plastics, a leading Nordic distributor of raw materials, sought a more structured approach to digital marketing to support its rapid expansion and revenue growth goals. The company needed to develop a strong paid search strategy to drive more qualified leads from its website and generate new business. They turned to the vendor, BrightBid, for assistance with their PPC campaigns.

BrightBid’s AI engine implemented a focused PPC strategy targeting a niche user with a narrow set of keywords, which dramatically increased traffic quality. This solution delivered significant, measurable results, including a 60% reduction in bounce rate, a 69% reduction in cost-per-click, and an 83% increase in average session duration. The success from BrightBid’s approach in Sweden is now being used as a foundation to build new campaigns for the company's expansion into neighboring markets.

Mape Plastics

Gustav Svenungsson

Chief Marketing Officer