Case Study: Stålhästen achieves 1232% ROAS with BrightBid's AI Google Shopping solution

How to Market Bikes Online with AI

Stålhästen, a Swedish bicycle manufacturer, faced challenges with brand awareness and low sales conversions in a competitive online market. Their existing Google Smart Shopping campaigns were underperforming. They approached vendor BrightBid to utilize its AI-powered Bidbrain solution for Google Shopping to increase their return on ad spend, conversion value, and overall visibility.

BrightBid implemented a new strategy using its Bidbrain AI engine, which included feed optimization, targeted ad formats, and custom bid adjustments. This solution dramatically increased Stålhästen's ROAS from 473% to 1232% over one year and grew their conversion value by 33%, successfully meeting their goals for growth and allowing them to expand into new product categories.

Stålhästen

Martin Sjögren

Chief Executive Officer