Case Study: Eletive achieves 300% more conversions with BrightBid

How to Improve Employee Engagement Using Technology and Psychology

Eletive, a company providing a platform that uses technology and psychology to improve employee engagement, faced challenges with the quality of leads from their Google Ads campaigns and struggled to expand into new markets. Their goal was to more effectively reach HR managers in large organizations beyond their home country of Sweden.

The vendor BrightBid addressed this by designing a data-driven HR lead generation strategy. They optimized audience targeting, refined ad content, and integrated Google Ads with Eletive's CRM to track conversions. Using BrightBid's AI ad optimization, Eletive increased monthly conversions by 300%, doubled their conversion rate to 2%, reduced cost per click by 35%, and decreased cost per conversion by 51%, while successfully expanding into five new European markets.

Eletive