Case Study: Dr. Dropin boosts lead volume and lowers CPA with BrightBid AI-powered Google Ads

How To Advertise Medical Services With AI

Dr. Dropin, a Norwegian private healthcare company, sought to enhance the efficiency of its PPC advertising for medical appointments, including video and on-site consultations. The challenge involved finding a way to advertise these services online, which demands specialized expertise and automation. They partnered with the vendor BrightBid to address this.

BrightBid implemented an AI-driven strategy, replicating and then overhauling Dr. Dropin's existing campaigns with advanced AI capabilities and over 86,000 bid adjustments. The solution from BrightBid yielded remarkable results: over a three-month period, lead volume increased by 40% and the cost per acquisition was reduced by 14%, all while the conversion rate improved by 17%.

Dr. Dropin

Anette Kunst Wergeland

Chief Mareketing Officer