Case Study: Blique by Nobis boosts bookings and ROAS with BrightBid

Blique by Nobis - Customer Case Study

Blique by Nobis, a premium hotel owned by Nobis Hospitality Group, struggled to drive cost-effective direct bookings via Paid Search. Competing against large travel aggregator sites, they failed to attract high-value customers. They partnered with BrightBid to increase direct website bookings and reduce commission fees paid to third-party sites.

Using its AI-driven technology, BrightBid identified unique, high-intent search terms to target valuable customers. This strategy attracted higher-quality traffic, evidenced by a 40% lower bounce rate. BrightBid successfully increased conversion rates by 45% and revenue by 257%, leading to a 216% increase in Return on Ad Spend within just eight weeks.

Blique by Nobis

Jakob Lindh Tripolitis

e-Commerce Manager