Case Study: Amity lowers cost per lead by 47% with BrightBid

Amity - Customer Case Study

Amity, a global technology company that provides a social software development kit (SDK), faced a significant challenge in its paid search campaigns. Following the launch of ChatGPT, their broad keywords containing the term "chat" generated a surge of irrelevant clicks, increasing their cost per lead. They turned to BrightBid for help in driving quality leads worldwide while managing this new search confusion.

BrightBid meticulously excluded irrelevant keywords, implemented bid adjustments, and shifted strategy to prioritize newly performing terms. Through over 151,000 bidding optimizations, improved campaign structure, and better audience targeting, BrightBid successfully found the right audience. This resulted in a 47% decrease in cost per sales-accepted lead, a 39% increase in the number of such leads, and Amity winning its largest single customer via paid search.

Amity

Amadeus Noren

Deputy Director, Marketing