Case Study: BodyLab boosts ROAS and conversion value with BrightBid’s Bidbrain AI

Advertising of Nutritional Supplements With AI

BodyLab, a Swedish health and nutrition company, faced a challenge with its Google Shopping campaigns for nutritional supplements. Dissatisfied with the average results from Google Smart Shopping, they sought a more advanced and targeted solution from the vendor BrightBid to find a more efficient bidding strategy and better reach its audience.

BrightBid implemented its Bidbrain AI advertising engine for Google Shopping. The solution utilized an AI automated bidding algorithm and supplemental product feeds. This resulted in a significant performance boost, including a 39% increase in ROAS and conversion value, and successfully supported the client's expansion into the Norwegian market.

BodyLab

Thomas Bak Nørresø

Head of Performance Marketing