Case Study: Omecon achieves 768% more conversions with BrightBid AI ad optimization

Ad Optimization with AI through Effective Account Restructuring

Omecon, a company specializing in product development and technical project management for the engineering industry, faced challenges with its advertising efforts. They lacked the in-house expertise to manage their account effectively, which resulted in a lack of conversions and uncertainty about their advertising investment value. BrightBid was engaged to address these issues with its AI-powered ad optimization service.

BrightBid implemented a solution that involved a complete restructuring of Omecon's advertising account into a new, tailored campaign structure. This strategy aimed to improve ad relevance and increase high-quality traffic. The results were significant, with BrightBid delivering an 85% reduction in cost per conversion and a 768% increase in conversions after the first quarter of collaboration.

Omecon

Magnus Mistander

Business and Marketing Manager