Case Study: Shaffer & Gaier stays top of mind for referral partners with Bright Orange Thread

Shaffer & Gaier achieves 30%–40% open rates with Bright Orange Thread

Shaffer & Gaier, a personal injury law firm, needed a more effective way to stay connected with colleagues and referral partners beyond informal networking. Their challenge was to build credibility, maintain engagement, and increase referrals by consistently sharing their wins and legal insights. To address this, they partnered with the vendor Bright Orange Thread.

Bright Orange Thread developed a new website and launched a strategic email newsletter campaign for the firm. The newsletters, which detailed case wins and courtroom stories, achieved exceptional open rates of 30-40% and generated direct positive feedback from partners. This solution successfully enhanced the firm's brand visibility and reinforced its relationships within its professional network.

Shaffer & Gaier