Case Study: Service Pros 4 Hire elevates brand identity with Bright Orange Thread logo design

Service Pros 4 Hire builds a logo around a database of 1,000+ facility managers with Bright Orange Thread

The customer, Service Pros 4 Hire, a company with an extensive database of facility and property managers in the Greater Philadelphia area, needed a new logo to visually hook clients and remind them of its value. Their challenge was to create a design that effectively communicated their ability to secure first appointments and deliver a return on investment for their clients. They engaged the vendor, Bright Orange Thread, for logo design services.

Bright Orange Thread developed the logo by first pinpointing key brand elements like networks and ROI. They created concepts that merged visuals of city skylines with bar charts and arranged dots to form an 'S' that also suggested growth. The solution provided by Bright Orange Thread resulted in a compelling logo that visually represents the customer's core services of making connections and facilitating client growth.

Service Pros 4 Hire