Case Study: Scott Arboretum achieves a more accessible, SEO-strong website with Bright Orange Thread

Scott Arboretum modernizes its 300+ acre site with Bright Orange Thread

The Scott Arboretum & Gardens, a public horticulture institution part of Swarthmore College, faced the challenge of rebranding its extensive website to align with the college's new guidelines without losing its strong SEO performance or vast, diverse content. They needed a solution that would also standardize web editing tools and achieve high WCAG 2.1 Level AA accessibility standards. To meet these layered challenges, they partnered with the vendor Bright Orange Thread.

Bright Orange Thread implemented a careful redesign and content migration. Using a mix of automated and manual processes, they built a user-friendly site that integrated the new brand, improved content structure, and incorporated standardized, accessible components. The results included a stronger brand match, enhanced user engagement, maintained SEO performance, streamlined content management for staff, and full WCAG 2.1 Level AA conformance, creating a robust platform for the Arboretum's future growth.

Scott Arboretum