Case Study: PM Solutions achieves record lead growth with Bright Orange Thread

PM Solutions boosts email open rates to 25% with Bright Orange Thread

PM Solutions, a project management consulting firm, faced a significant risk to its marketing momentum during the 2020 pandemic. As companies across industries delayed new projects, PM Solutions considered cutting its marketing budget, which would have stalled lead generation and hurt its SEO. The vendor, Bright Orange Thread, had previously partnered with them on initiatives like blog SEO and landing page optimization.

Bright Orange Thread implemented a targeted email marketing campaign for PM Solutions. They segmented a large contact list to focus on the most qualified leads and created automated nurture campaigns featuring bold subject lines and strategic calls to action. This solution delivered impressive results, including a 25% email open rate and conversion rates of 10% for contact forms and 43% for content offers. These efforts funneled dozens of new leads monthly into their sales pipeline, contributing directly to PM Solutions having its most successful year yet in 2022.

PM Solutions