Case Study: Pegasus Technologies wins $212K in revenue with Bright Orange Thread’s email marketing

Pegasus Technologies wins $212K in 15 months with Bright Orange Thread

Pegasus Technologies, an IT-managed service provider, faced the challenge of filling its sales pipeline to counteract its long sales cycle. To build trust and generate more leads, the company engaged Bright Orange Thread to implement a measured email marketing service.

Bright Orange Thread developed a targeted email lead nurture campaign tailored to Pegasus's two key audiences. After identifying a performance plateau, they pivoted to a "shock and awe" approach, which successfully boosted engagement. This strategy resulted in Pegasus winning six new customers and $212,000 in revenue over 15 months.

Pegasus Technologies