Case Study: New London Electric achieves 337% revenue growth with Bright Orange Thread

New London Electric boosts revenue 337% with Bright Orange Thread

New London Electric, a local electrical company under new ownership by TJ O’Neill, faced the challenge of growing its business and increasing sales of Generac generators. To achieve this growth, which included hiring new electricians and expanding their fleet, they needed to amplify their marketing efforts to build customer trust and stand out in the market. They partnered with the vendor Bright Orange Thread to implement a targeted strategy.

Bright Orange Thread implemented a multi-faceted solution for New London Electric, including targeted Facebook ad campaigns, an improved generator maintenance plan, a streamlined process for collecting Google reviews, and an educational email marketing program. This strategy generated a significant 337% increase in revenue directly from marketing, resulting in $31,634 from Facebook and $195,394 from Google visibility. This financial impact allowed New London Electric to hire three new employees and add several trucks to their fleet, providing a strong foundation for continued growth.

New London Electric