Case Study: McCabe Message Partners wins board approval for research with Bright Orange Thread

McCabe Message Partners distills 100s of data points into one webpage with Bright Orange Thread

McCabe Message Partners faced the challenge of distilling a vast research report, containing hundreds of data points from dozens of interviews, for the board of directors of The American Board for Certification Orthotics, Prosthetics & Pedorthics (ABCOP). The dense report needed to be transformed into a more compelling and easily digestible format to support a new communications strategy. McCabe Message Partners partnered with Bright Orange Thread to create a scannable, one-page website to present the findings.

Bright Orange Thread implemented a solution by designing a single webpage that chunked the information, front-loaded key statistics, and used a strategic color palette and photography to enhance scannability. This approach allowed the board to effortlessly grasp the research and its strategic implications. The resulting webpage successfully won board approval and now serves as an anchor point for McCabe Message Partners and ABCOP's ongoing communications efforts.

McCabe Message Partners