Case Study: Lockhart Veterinary Consulting achieves data-backed, emotionally resonant messaging with Bright Orange Thread

Lockhart Veterinary Consulting boosts clicks with Bright Orange Thread’s data-backed tagline

Lockhart Veterinary Consulting needed to create a clear and emotionally resonant branded message for overextended veterinarians, addressing the tension between their medical roles and business management duties. They partnered with Bright Orange Thread to develop a tagline that would cut through the noise without relying on guesswork for their audience.

Bright Orange Thread generated nearly 70 tagline ideas and used a scoring framework to narrow them down. They then tested the top five options using the Lysanna user testing platform for survey feedback and ran real-world geofenced ad tests. The tagline "Less Office, More Exam Room" scored highest in relevance (88%) and was a top performer in resonance and click-through rate. While it narrowly lost to a control ad in one test, it proved to be a data-backed message that resonated with real vet pain points, giving Lockhart a confident direction for future marketing.

Lockhart Veterinary Consulting