Case Study: Kauffman Logistics achieves a bold, trusted brand identity with Bright Orange Thread

Kauffman Logistics launches a bold new logo in 1 brand refresh with Bright Orange Thread

Kauffman Logistics, an offshoot of a family-owned propane delivery service, needed a logo to represent its new specialized logistics and hazardous materials transport division. The challenge was to capture decades of reliability and expertise in one powerful design that would reflect their pride in their well-maintained fleet and safety standards. They engaged the vendor, Bright Orange Thread, for this branding work.

Bright Orange Thread designed a logo that precisely incorporated the client's truck as a focal point, combined with a hazardous materials placard to highlight their expertise. The result was a bold logo that became a major source of brand pride for the Kauffman team, driving demand for branded merchandise and visually differentiating them in a competitive market.

Kauffman Logistics