Case Study: Allstate Insurance achieves top-three Google Map Pack visibility with Bright Orange Thread

Allstate Insurance climbs to #3 in 9 months with Bright Orange Thread

Allstate Insurance agent Brian Roselli of the Roselli Agency faced the challenge of his business being invisible online. His agency did not appear on the first page of Google results or in the map pack for local searches, causing them to lose opportunities to more visible competitors. He contacted the vendor, Bright Orange Thread, for a solution.

Bright Orange Thread provided the strategic recommendation to focus on acquiring more Google reviews to improve local SEO. The agency implemented this solution themselves with a simple email campaign to clients. This effort grew their reviews from under 30 to 102, which resulted in them achieving the number three ranking in the Google map pack within nine months. This transformation was sustained for years and was accomplished without a significant financial investment, unlike their competitors.

Allstate Insurance