Bright IT
7 Case Studies
A Bright IT Case Study
Vaillant, a leading European manufacturer of heating and cooling technology, faced a significant purchase barrier as prospective buyers were concerned about the operational noise of their heat pumps. To dissolve this uncertainty, they partnered with Bright IT to create a digital tool that would allow customers to hear the sound of different models before making a purchase decision.
Bright IT developed the Vaillant Soundbox, a high-performance Progressive Web App (PWA) that provides a realistic simulation of heat pump sound. The solution features a sub-2-second load time, multi-language support, offline capability, and covers over 20 product families. This tool effectively addressed the purchase barrier, providing an ideal asset for Vaillant's sales teams and resulting in a frictionless user experience that retains users.