Case Study: Reward Gateway achieves scalable SME SaaS growth with Bright Innovation

Reward Gateway exceeds £400,000 ARR target with Bright

Reward Gateway, a global provider of employee engagement benefits, needed to launch its new SaaS product for small businesses (RG4SB) and move away from its traditional sales approach. The challenge was to rapidly acquire SME clients and secure the necessary Annual Recurring Revenue by connecting with new audience personas through a more audience-centric marketing strategy. They partnered with Bright Innovation to implement an agile, test-and-learn approach.

Bright Innovation worked with Reward Gateway to implement an experimentation-based marketing strategy focused on social media, content, and a limited free trial. This solution optimized lead qualification and the sales funnel, ensuring only sales-ready leads were passed on. The results exceeded the target, acquiring 187 new paying business clients and increasing individual membership by 64%, surpassing the £400,000 ARR goal.

Reward Gateway