Case Study: Optimizely empowers global employees and proves CSR ROI with Bright Funds

Optimizely engages 1,600 employees across 18 offices with Bright Funds

Optimizely, a global digital experience platform with 1,600 employees, faced significant challenges managing its corporate social responsibility (CSR) programs across 18 international offices. With a small HR team, they struggled with a lack of global visibility, difficulties supporting local volunteer opportunities, and an inability to track and prove the ROI of their initiatives. They turned to the vendor Bright Funds to find a solution.

Bright Funds provided a platform that centralized Optimizely's global CSR programs, offering compliance across borders and empowering local employee leaders to create their own events. The solution delivered measurable results, including 738 global volunteers contributing 2,600 volunteer hours. Bright Funds enabled Optimizely to launch a corporate matching program and provided the data needed to prove ROI for investor relations, sales enablement, and internal reporting.

Optimizely