Case Study: Ooyala achieves increased employee giving participation and research-based, high-impact philanthropy with Bright Funds

Leveraging foundation-level research for social good

Ooyala, a fast-growing video technology company of about 300 employees with global offices, wanted to deepen its culture of giving by helping employees donate in meaningful, evidence-based ways. Facing the complexity of evaluating nonprofit effectiveness, Ooyala turned to Bright Funds and its Bright Funds workplace giving platform to offer curated, research-backed giving options that let employees give smarter and see the impact of their contributions.

Bright Funds was deployed for Ooyala within 24 hours and used foundation-level research to assemble high-impact funds, plus provided personal impact timelines and social sharing tools to track and broadcast results. The Bright Funds platform’s intuitive experience boosted employee engagement—Ooyala reported an increase in workplace giving participation—while making it easy for staff to verify outcomes and build camaraderie around shared causes.

Ooyala

Michelle Wagner

Senior Vice President, Business Operations & Integrations