Case Study: a self-service advertising company achieves accurate campaign data and 50% lower proxy spend with Bright Data

Self-Service Advertising Company - Customer Case Study

A self-service advertising company faced significant challenges with non-compliant ads, including adult content and malware, entering their inventory through partners. They also struggled with ads being shown as 'out of stock' due to their complex delivery network. They needed a highly scalable solution from Bright Data to maintain inventory integrity and avoid detection by fraudulent actors.

Bright Data solved this by providing access to their Residential Proxy Network, which offered over 400 million IPs, allowing for a new IP for every request. The solution utilized Bright Data's Proxy Manager to easily override headers and rotate user-agents, which was critical for the sensitive bidder platform. This approach enabled the company to gather more accurate campaign data, ensure full inventory compliance, and cut their proxy spending by 50%.