Case Study: Overstock boosts merchandising insights and assortment expansion with Bright Data

Overstock - Customer Case Study

Overstock, a major online retailer, sought to better understand its competitive position and optimize its product assortment. To address this, they turned to Bright Data and utilized their Bright Insights product to gain access to crucial market intelligence that was not available elsewhere.

Bright Data provided Overstock with accurate data on market share by product category, enabling them to benchmark against a key competitor. The solution also supplied valuable supplier sales data, which directly helped Overstock's merchandising team strategically expand their product assortment. The company reports high satisfaction with the accuracy of the data and plans to expand its use of Bright Insights to leverage further opportunities.

Overstock

Jonathan Lo

Director of Customer Strategy & Insights