Case Study: a leading marketing agency achieves 99% proxy success and lower costs with Bright Data Proxy Manager

Managing Campaigns through a Marketing Engagement Platform

Leading Marketing Agency is a marketing engagement platform that helps networks, agencies, and advertisers manage digital campaigns and track billions of events from impression to post-conversion. The company needed a reliable proxy service because a large share of its requests were failing, and it wanted to verify deep links and ads while staying clear of malicious activity.

Bright Data solved the challenge by deploying its Proxy Manager on multiple servers and helping the team duplicate the setup quickly across its infrastructure. With Bright Data’s Residential Network, multiple IP types, and account-manager guidance, the agency achieved a 99% success rate, reduced coding and engineering effort, and used proxy rules to lower bandwidth and proxy costs while continuing to collect the data it needed.