Case Study: Fornova achieves real-time travel intelligence and better pricing decisions with Bright Data

Fornova - Customer Case Study

Fornova, a provider of business and competitor intelligence for the hotel and travel industry, needed vast amounts of public web data to answer critical questions about competitiveness and distribution for its major enterprise clients. Their challenge intensified when COVID-19 hit, as client demand for real-time data surged while their own revenue and development resources were constrained, making it impossible to scale their data collection infrastructure to cover 72 countries. They turned to the vendor Bright Data and its Web Scraper IDE product to address this need.

Bright Data's platform provided the scalable data-gathering infrastructure and network that Fornova required. This solution enabled Fornova to collect the necessary public web data in real-time from around the globe without expanding their internal team. As a result, Fornova reliably delivers vital competitive intelligence, allowing their hotel clients to make immediate, data-driven pricing decisions, react appropriately to the market, and avoid losing revenue. This partnership ensures Fornova's clients are never left "flying blind" without their competitors' rates.

Fornova

Dori Stein

Chief Executive Officer