Case Study: OMD UK scales bespoke client reporting with Bright Analytics

OMD UK scales client reporting to 500+ users with Bright Analytics

OMD UK, a media agency, needed a scalable platform to create bespoke reporting for its diverse clients without relying on a central data engineering function. They appointed Bright Analytics in 2018 for its flexibility and ability to handle major accounts with different KPIs, data sources, and customized processes.

Bright Analytics delivered a secure, white-label platform that could be uniquely customized for each client. The solution included fully managed data pipelines and extensive support, enabling OMD UK to activate new client reporting within 48 hours. As a result, Bright Analytics now powers the reporting for OMD UK's most advanced clients, serving 500+ users and automating over 3,000 dashboards across 10 client accounts.

OMD UK