Case Study: Qurrent boosts canvasser performance and campaign optimization with Briggs + Walker

Qurrent - Customer Case Study

Qurrent, an energy company, sought to modernize its paper-based field marketing to appear more professional and improve the effectiveness of its canvassers. They chose to implement the FieldBuddy solution from Briggs + Walker to replace static materials with dynamic, rich-media content.

Using Briggs + Walker's platform, Qurrent integrated tools like a savings calculator and optimized content based on performance data. This transformed their canvassers into consultative ambassadors, boosting their confidence and improving storytelling. The solution also provided vital shift monitoring to protect revenue. As a result, Qurrent saw a significant increase in campaign content usage and enhanced control over field operations.

Qurrent

Thei Oostenbrink

Account Manager Field Marketing