Case Study: Postcode Loterij increases planning effectiveness with Briggs + Walker

Postcode Loterij - Customer Case Study

Postcode Loterij sought to modernize its field marketing and canvassing operations. The company needed a way to move beyond inefficient, intuition-based planning and a slow, manual enrollment process to become more data-driven and effective in the field. They partnered with vendor Briggs + Walker and implemented their FieldBuddy solution to address these challenges.

Briggs + Walker provided a comprehensive field marketing platform that featured data heatmaps for planning, digital tools for canvassers, and real-time API integrations. This solution delivered a 400% increase in planning effectiveness and significantly reduced training and campaign distribution costs by eliminating printing and data entry. Real-time address and IBAN checks improved quality, while immediate enrollment increased participation. The solution from Briggs + Walker provided greater control over campaigns and empowered the team to work with far greater efficiency and impact.

Postcode Loterij

Mischa van Driem-Blom

Channel Manager Field Marketing